In July the rubber hits the road for the world’s cheapest car - the Tata Nano. The car will sell for less than $3,000 AUD and demand is so strong they have decided that the first 100,000 customers will be chosen by lottery.
The Nano represents a massive change in personal transport. Chairman Ratan Tata says,
“We are at the gates offering a new form of transportation to the people of India, and later I hope other markets as well.”
Tata is planning to deploy the Nano to North American and European markets. Current production capacity is 60,000 units per year, but by the end of 2009 a new production facility will bring capacity up to 250,000 units per year.
Tata is not the only game in town. According to Reuters, “Volkswagen, Toyota, Honda and Fiat are eyeing the segment, and the venture of Renault/Nissan with Bajaj is on track to launch a $2,500 car in 2011.”
Providing the developing world with access to the level of personal transportation freedom that the wealthier nations have enjoyed for decades seems like an inherently good thing. But does this utlimately serve the greater good?
The developing world leapfrogged the wealthy nations in telecommunications by putting up cell phone towers instead of laying copper landlines. Some say they should aim to leapfrog the wealthy nations on transport as well, by finding a way to skip over the inefficient vehicles and infrastructure that have become essential in car-dependent industrialised economies.
Could the emergence of low-cost cars undermine any potential leapfrogging that might otherwise occur?